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Ted Baker was founded in 1988 by Ray Kelvin in Glasgow, Scotland, initially focusing on men’s shirts that featured playful, distinctive designs. Wikipedia ukbusinessmagazine.co.uk Fast Fashion News Growth: The brand expanded rapidly—launching a women’s line in 1995 and launching its website in 1998. By the early 2000s, it had become synonymous with “smart casual” fashion characterized by vivid prints and quirky advertising.